DL1961 began in 2008, based in New York, with 4 styles and 1 wash, that were designed to flatter every body shape. Now, 10 years later, they produce the worlds greenest, high performance denim!
Ethically sourced cotton that is carefully
selected for its unique characteristics
Super-sculpting, high-retention lycra with
amazingly comfy stretch fibres
Distinctive natural indigo pigments derived from
plants and used to dye the denim
DL want to rewrite the way denim is made. It’s no secret that traditional denim production is considered to be one of the most polluting processes – but it doesn’t have to be that way.
From responsibly sourced raw materials, to partnering with some of the world’s most socially responsible vendors, every step in their supply chain is optimised to save a significant amount of water, energy and dye.
The result? Sustainably crafted denim that’s designed to look better, fit better and be better for the environment than your average pair.
DL1961 works to create the perfect fit with advanced denim to flatter every figure. The brand’s high-performance line boasts 98% shape retention, 360° movement (aka “The Four Way Stretch”) and a wide variety of washes, weights and fabrics to supercharge your off-duty wardrobe. Its no wonder celebs such as Kendal Jenner, Gigi Hadid, Kim K and Jessica Alba, are regularly seen sporting this fabulous denim brand…
Come in store, where one of 0ur lovely stylists will help you find your perfect pair!
The Rocca Chicks xxx